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<\/div>\nChanging the Game By:<\/strong> Taking an apocalyptic piece of scientific data and using it to launch a worldwide grassroots campaign — 350.org<\/a> — to fight global warming. McKibben\u2019s goal is to have \u201c350\u201d become symbolic of a life-and-death effort to reduce the presence of CO2 in the earth’s atmosphere to a safe level: 350 parts per million. 350.org<\/a> uses the Internet to help people organize in the flesh: On October 24th in the run-up to major climate talks that will take place in Copenhagen in December, McKibben has orchestrated what he hopes will be the largest day of climate-centered protests in history — complete with scuba divers in the Maldives and monks in Tibet.<\/p>\n Scary Stat:<\/strong> Percentage that 2008’s Arctic seasonal sea ice melt outpaced normal levels: 34%.<\/p>\n Key Kudos:<\/strong> \u201cMcKibben is one of the main drivers in moving this thing from the cafes and blogs into the streets,\u201d says ousted White House adviser Van Jones.<\/p>\n Must Click Link:<\/strong> 350.ORG<\/a><\/div>\n","protected":false},"excerpt":{"rendered":" http:\/\/www.huffingtonpost.com\/2009\/10\/01\/huffpost-game-changers-wh_n_302959.html BILL MCKIBBEN Current Status: Author-turned-impassioned environmental activist Changing the Game By: Taking an apocalyptic piece of scientific data and using it to launch a worldwide grassroots campaign — 350.org — to fight global warming. McKibben\u2019s goal is to have \u201c350\u201d become symbolic of a life-and-death effort to reduce the presence of CO2 in … Continue reading Huffington Post: Ultimate Game Changer in “Green” Category: Bill McKibben<\/span>